Executive Profile
Patrice Cappello
Executive Summary
Patrice Cappello is a go-to-market and industry strategy executive with 25+ years building revenue in enterprise SaaS. She spent 9 years as Managing Director at Workday leading GTM strategy for the Professional and Business Services vertical — one of the most complex and relationship-driven segments in enterprise software. Before Workday, she was North America Industry Lead for Professional Services at SAP, and held VP Sales and Sales Engineering leadership roles at Deltek. She has launched Cappello Strategy Group to bring that depth of expertise to SaaS companies on a fractional basis.
Core Competencies
Career Highlights
Led go-to-market strategy for Project-Based Services and Time & Materials industries. Drove pipeline growth and revenue strategy across the most complex professional services segments in Workday's portfolio.
Owned GTM strategy and execution for Workday's Professional Services industry vertical. Created annual business plans, developed pipeline strategy, and served as the senior executive advisor to the field for this segment.
Responsible for achieving revenue targets across North America for SAP's Professional Services vertical. Developed marketing strategy and tactical plans to drive pipeline, and built relationships with partners to ensure channel revenue.
Led sales organization for Deltek's Professional Services Business Unit. Designed the global sales framework, oversaw SE and Pipeline Development teams, and drove competitive wins in the project-based software market.
Education
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