Executive Summary
Patrice Cappello has spent 25+ years at the intersection of enterprise software and Professional Services markets — one of the most relationship-driven, complex-sale verticals in B2B SaaS. Her career spans Computron Software, Deltek, SAP, and Workday, where she progressed from Sales Engineer to Managing Director and built deep expertise in how consulting, accounting, legal, and project-based services firms evaluate and buy enterprise technology.
What distinguishes her is rare: she understands both the buyer and the seller. She has sat across the table from Partners at the Big 4 and boutique firms, and she has also led the teams responsible for winning their business. That dual perspective — knowing what the buyer cares about and knowing how to build a GTM motion that reaches them — is what she brings to fractional engagements.
In April 2026, Patrice launched Cappello Strategy Group to make that expertise available to SaaS companies on a fractional basis. She works with GTM leaders, founders, and revenue teams who are serious about building a repeatable motion in Professional Services markets.
Core Expertise
Career Highlights
What Patrice Is Looking For
Patrice is available for fractional GTM advisory engagements with enterprise SaaS companies that sell into Professional Services markets — consulting, accounting, legal, engineering, and project-based services firms. She works best with revenue leaders who need a senior operator with real industry depth, not a generalist with a framework.
Through Cappello Strategy Group, she takes a small number of engagements and is selective about fit. If your GTM motion in Professional Services isn't performing the way it should, start with a conversation.